Green washing. Green sheen. Fashionable sustainability. In business events, we’ve all done it, seen it, experienced it. We cringe, we ignore, we laugh nervously, and we hope for improvement.

Copenhagen Legacy Lab is an innovative and concrete strategic initiative launched by Copenhagen Convention Bureau. It seeks to deeper integrate the congresses held in Copenhagen with the local public, business and science communities by facilitating a systematic and proactive exploration and development of impact activities. This with the aim of generating positive, long-term, sustainable impacts for the benefit, transformation and flourishment of both our local and global communities.

Jessica joined the fabulous Sandra Julian from Auaha Events to discuss The Tenth Letter, how we came to be, and what is coming up in 2021. Catch up on the recent interview here

BestCities have collaborated with associations & destinations around the world to build new research around a ‘legacy language’ and impact measurement indicators

Measuring the impact of conferences beyond the economics.

How can associations and destinations achieve greater meeting legacies and what are the actual steps involved? To answer these questions, MeetDenmark has launched a new report with tools aimed at helping destinations in the step-by-step planning of the legacy process.

Meet4Impact founder, Geneviève Leclerc makes the case for the outstanding community outreach work that was done during these unprecedented circumstances… and how associations can benefit from it

Hosting major events results in short and long-term impacts which can lead to a net positive benefit to communities from the host area and beyond. The International Association of Event Hosts has worked with experienced event hosts, event owners and industry experts to provide guidance, and standard definitions, for measuring the impact of major events and contributing to global sustainable development goals.